How to Choose the Right Typography for Your Next Project

written by Georgia Schumacher 18 July 2014


Choosing fonts for a project can be an overwhelming task if you don't know what look you're going for. Typography is just as important as a logo, so choose one that echoes your brand's personality. Here are some tips on how to choose the right font for your next project.

Define your style

Are you creating content for fashion, technology, or children? Your style will greatly depend on the subject matter of your content. For instance, if you're doing graphic design for a hip fashion marketing company, you may want to go with something bold and modern.

Choose professional fonts

There are many free resources for fonts on the web. It's very easy to download a few and make choices from there. However, only a few resources offer well-made fonts that are fit for professional use. Some sites that feature high-quality fonts are Fontsquirrel and Myfonts. You can also check out Google's Webfonts and Typekit for fonts intended for web-based projects.

Get opinions

Choose two fonts you are considering to use and create samples using both. Print them out and show them to friends, colleagues and anyone else whose opinion matters to you and ask which one they think looks best. Make sure you provide some basic information of the project you're using them for. Sometimes getting second, third and fourth opinions on a certain design can give you more insight and help you make a final decision.


Look around for similar projects that have great exposure. Billboards, magazine ads and posters are great things to observe when gauging the appropriateness of certain typographical styles. Sticking with the fashion marketing example, find out what type of font what other fashion companies are using. What gets your attention? What fonts make sense when used with similar content?

Use licensed fonts

You may not be aware of it, but certain fonts are protected by copyright. Whether you plan to use a font for personal or commercial use, be sure that you are doing so without infringing on the creator's work. While some fonts may be free to use for personal use, there may be some restrictions on where and how they can be used professionally. To get more details, check out The Law on Fonts and Typefaces from Crowdspring.

Most importantly, choosing a font for your project is a personal journey. The typography you select should make a connection with you, your vision, and what you want to tell the world. While these tips can get you started, only you can decide where your font-hunting quest ends and your project begins.

Don’t Miss the 2014 Graphic Design Career Series

written by Georgia Schumacher 26 March 2014

With weekly webinars taking place from April 3, 2014 to May 1, 2014, the Graphic Design Department at The Art Institute of Pittsburgh – Online Division announces the seventh annual Graphic Design Career Series. Each presentation is open to current students via GoToWebinar.

In 2014, this exciting event features top industry professionals and designers discussing critical industry topics as well as their creative inspiration. The discourse provides students with valuable insight to contemporary professional practice and career preparation. The talks will include:

Jenn Godbout 
Associate Director of Partnerships at Behance, part of the Adobe family
The Art of Self Promotion with Behance
Thursday, April 3, 2014 | 7:00pm - 9:00pm ET

Whether your goal is to work in-house at creative company, or build your own business as a freelancer – your online presence can make or break your career. Join Jenn Godbout from Behance, the leading online platform to showcase and discover creative work, as she discusses what makes an online portfolio successful, why self-curation is so important and how to make the best first impression online.

Sumaya Kazi 
Founder and CEO of
How to Connect with the People You Don't Know, But Should
Thursday, April 10, 2014 | Time: 7:00pm - 9:00pm ET

This insightful talk, How to Connect with the People You Don't Know, But Should will explore the power of networking. Sumaya will share her story of her path toward entrepreneurship, and how she utilized networking to become an award-winning entrepreneur. She will provide actionable insights on tools and ways to utilize networking to get ahead.

Bill Thorburn
Chief Executive Officer at The Thorburn Group
Branding as Storytelling
Thursday, April 17, 2014 | 7:00pm - 9:00pm ET

Bill has been honored to work with some of the world’s most prestigious brands: Coke, Harley Davidson, Disney, Formica, VH1, United Colors of Benetton, Nike, Porsche, LaCoste, Capital Records, and Hallmark. The work of Bill and his team has been consistently honored in every industry publication from Communication Arts to ID Magazine for the past 20 years, winning every award from a Cannes Lion to the prestigious Gold pencil. The topic of Bill’s talk is branding as storytelling.

Jeni Herberger 
Creative Pro Turned Corporate Guru and Founder of Creative Concepts
Creativity + Business
Thursday, April 24, 2014 | 7:00pm - 9:00pm ET

Jeni's talk, Creativity + Business, will address why creativity is a key skill in addressing today’s business challenges. Every designer must learn to approach the process with whole-brain thinking. Discover creative confidence – the natural ability to come up with new ideas and the courage to try them out. Learn the fundamentals of creative thinking and be introduced to tools that will spark inspiration and innovation.

Noreen Moiroka
Partner, AdamsMorioka, Inc
Being a Famous Designer is like being a Famous Dentist
Thursday, May 1, 2014 | 7:00pm - 9:00pm ET

If you Google Noreen Morioka, most likely this quote will come up many times. This was one of her answers 15 years ago when a student asked what it was like to be a famous designer. In her presentation, Noreen will share how, together with Sean Adams, they built AdamsMorioka on the simple test of who and what is the right project to work on. She'll share shortcuts to succeeding with clients, professional advice on building a business, and, most importantly, knowing who you are and where you should be headed. Plus Noreen has a few strong pirate jokes just in case you get bored.

Space for each presentation is limited. Register today using the Campus Common Events Calendar!

Who Will Be Our Next Student Blogger?

written by 28 October 2013

Calling all Graphic Design students at The Art Institute of Pittsburgh – Online Division! The Connections Graphic Design department group, with over 1,000 members, is looking for volunteer student bloggers. Here’s an example of what we publish!

Some Things Never Change

by Julie Lewis, Associate of Science in Graphic Design student

Julie Lewis

It’s the first day of class. Some things never change. Will I like my teacher? Will I meet anyone interesting? Will I be able to do the work?

What grade could this student possibly be in? Grade school? Middle School? High School? I am a 45 year old online art student at The Art Institute of Pittsburgh – Online Division. But I still experience some of the same wonderings, awkwardness, and excitement as I did in kindergarten, and I get to experience it every 5 1/2 weeks.

The first week of class is typically similar. You make your introductions and read each other’s biographies. We get to look over our online classroom and get a feel for what is expected. Then, after those few short weeks, we come out much more skilled and knowledgeable.

As a midlife student, it is a wonderful opportunity to be in such a diverse mix of people. Because we are studying art together in the online setting, we actually see each other in a very personable way. I cannot say I recognize a person’s classwork with their being, but more in the mysterious sense of seeing what their heart sees in such a passionate field. We generally do not know what our classmates look or sound like, but before the class is over, I can generally place a name to the artwork of most of my classmates. It’s very enjoyable seeing everyone’s personal style.

Style, hmmm, is there an age gap in style? Not from what I have seen. Everyone has their own uniqueness. I have been in class with adults of a more mature age than myself that love fantasy art, just as I have shared class with young adults straight from high school that have shown a style for very classic designs. Our common joy is the love of art.

In 2012, Complex Art+Design gave a list of 20 Graphic Designers You Should Know. These talented designers are men and women, young and not as young, who visually communicate with and inspire us. These designers are more refined than we students are today, but we are learning to think and express our style just as they have.

Do you find yourself designing with simple, strong, and free work like Henri Matisse? Maybe your work is more parallel to the studied and controlled work of Edgar Degas. When you are designing who do you go to for inspiration?

Would you like to discuss this blog post or read more from Julie? Visit the Graphic Design group in Connections from the Campus Common

Interested in writing Graphic Design blog posts? Do you have knowledge to share or interest in a specific design topic? We'd love to have you be a student blogger! It's a great opportunity to blog about design, connect with your fellow design peers and a nice addition to your resume. Contact Mary Clare at for more information.

Want to submit a post on another subject for Submit your writing at

6 Easy-to-Follow Rules for Designing Better Logos

written by Georgia Schumacher 10 October 2013


Designing a logo is no easy task, whether you're designing for a new company or reworking the symbol of an established brand.

Great logos make a company stand out while reinforcing their mission and appealing to their target clients. If you want to be known for your impressive logo designs, be sure you’re following these important guidelines.

Building a New Brand

1. Create a Timeless Look
One of the most successful, lasting and inspiring brand graphics is the "I Heart NY" logo created by Milton Glaser in the 1970s. From coffee cups to billboards, it's endearing message has motivated massive numbers of sales. It's simplistic and doesn't have any particular era attached to it, which makes it timeless and ever-current.

2. Reflect Your Brand, Not Your Industry
Apple's famous logo isn't a computer; it's instead a piece of fruit that has been bitten into. Twitter isn't a mini-post, rather it's a bird with an open mouth. Both of these highly successful images support the brands without incorporating obvious industry elements. This is important when it comes to standing out against the competition.

3. Aim for Versatility and Scalability
Successful businesses use their logos in all kinds of ways, on bumper stickers and stenciled on office doors. Logos are often featured on all of the company's products, on the website, letterheads and business cards and even on billboards.

While Apple's logo has been a semi-eaten apple almost since the company's conception, the first logo was an intricate illustration of Sir Isaac Newton's fabled discovery of gravity. Unfortunately, you couldn't really tell what it was from a few feet away, and thus it was tossed aside as being too busy. Remember, simplicity is key.

Preserving an Established Reputation

1. Stay Low-key
If Yahoo!'s new, redesigned logo had popped up by surprise, the feedback might have been positive. Unfortunately the company made a big to-do over what turned out to be very small changes to the previous logo. It didn't take bloggers long to turn it into a metaphor for the company's less-than-impressive actions over the last few years. Twitter had similar adjustments made to its logo and few people criticized the move. What was the difference? Twitter didn't make the modification such a big deal.

2. Work with Your Target Market
JCPenney's sales dropped after a re-branding effort in 2012, complete with the release of a logo it claimed supported American-made goods and prices that ensured customers were getting a "square deal." It turns out that JCP customers are not bargain shoppers. They didn't gel with the new logo, so the company moved on–-from the design and the designer.

3. Provide Continuity
Microsoft has made stark changes to its designs over the last 40 years, but one thing has always stayed the same. Look closely and you will see that the letters F and T are always connected. Starbucks had gone through major logo changes as well, but it has stuck closely to its mermaid design, stating in 2011 that its signature siren was well known enough to speak for the brand all by herself. Familiarity breeds friendship, and, ultimately, sales.

These marketing methods can keep a brand fresh while retaining the company's current fan base. At The Art Institute of Pittsburgh — Online Division, our Graphic Design (AS) and (BS) degree programs include courses such as Corporate Identity and Graphic Symbolism, both of which allow you to learn more about brand imaging techniques. 

Read More
- Yahoo! and 10 Other Controversial Logo Changes
- Inc.Com: Characteristics of Great Logo Design
- Smashing Magazine: Vital Tips for Effective Logo Design

Want to learn more about The Art Institute of Pittsburgh -- Online Division? Speak with an Admissions Representative today!

The Annual Hometown Challenge Student Logo Design Contest is on!

written by Georgia Schumacher 22 August 2013

Logo Contest

What is the Hometown Challenge?

The Hometown Challenge is our month-long, nationwide humanitarian event that happens every year in October. As part of this challenge, many students and faculty members from The Art Institute of Pittsburgh – Online Division volunteer in their hometowns during this month.

Our students and faculty members volunteer in any projects that interest them, with volunteers in past years working for Habitat for Humanity, Veteran’s Bike Shows, Food Banks, Dress for Success, community gardens, and 5K Walks promoting a variety of important causes. Students and faculty members alike enjoy the opportunity to make an impact in their own communities while feeling connected to others across the country who are also volunteering as members of The Art Institute of Pittsburgh – Online Division.

Help us design the 2013 Hometown Challenge logo!

Each year we have a new slogan and use a new logo to promote the Hometown Challenge, and we’d like you, our students, to design the 2013 logo using this year’s slogan: Distance Learning, Local Giving!

The contest began August 19, 2013 and is open to all currently enrolled, part-time and full-time students at The Art Institute of Pittsburgh – Online Division. To be considered, all entries must be received by September 6, 2013 by 11:59 PM (ET).

And the contest winner is…

The winner will be selected by a panel of Online Program Directors at The Art Institute of Pittsburgh – Online Division and will be announced September 16, 2013 . The winner will receive an Amazon gift card in the amount of $50 along with the pleasure of seeing your design used on our promotional materials. Plus, it’s a great addition to your resume!

Rules & Specifications

1. Logo must include the copy “The Art Institute of Pittsburgh – Online Division Hometown Challenge 2013: Distance Learning, Local Giving.”

2. Artwork should be no larger than 11”w x 13”h.

3. You may use black, red and one other color of your choice.

4. The Art Institutes Logo will be placed on promotional materials, so do not incorporate this logo into your design.

5. Fonts need to be provided and outlined with no compound paths.

6. Acceptable file formats are:

- Adobe Illustrator 
- Adobe Photoshop (300 res with layers and no effects)
- A high resolution PDF file.

7. Submit all files here in a zip file and then complete a release form.

See the Hometown Challenge Logo Design Contest official rules for more information.