The Art Institute of Pittsburgh Online Division®

Advertising - Bachelor of Science

Program Courses - 114 credits
Sales	Consumer Behavior	Writing Advertising Copy
Fundamentals of Business	Persuasive Techniques	Brand Marketing
Principles of Marketing Research	Online Marketing Research	Business Communications I
Production Planning for Electronic Media	Media Planning and Buying	Web Marketing
Writing for the Spoken Word	Online Communication	Financial Management
Organizational Behavior	Account Planning	Strategic Management
Advertising Case Studies	Public Relations and Promotion	Brand Strategy
Senior Project	Global Business Perspectives	Advertising/Marketing
Professional Development	Fundamentals of Design	Fundamentals of Media Communication
Digital Imaging for Multimedia & Web	Copyright Law	E-Commerce
Concept Development	Typography	Art Direction
Drawing and Perspective	Storyboarding	Fundamentals of the World Wide Web
Program Electives - 6 credits (select 2)
Color Theory	Visual Indication	Internship
Special Projects	History and Analysis of Design	Illustration for Multimedia & Web I
Illustration for Multimedia & Web II
General Education Courses - 60 credits